Freedom Road: Classic Political Ad: Daisy Girl (1964)

"The Selma of the North": Civil Rights Insurgency in Milwaukee

Between 1958 and 1970, a distinctive movement for racial justice emerged from unique circumstances in Milwaukee. A series of local leaders inspired growing numbers of people to participate in campaigns against employment and housing discrimination, segregated public schools, the membership of public officials in discriminatory organizations, welfare cuts, and police brutality.

The Milwaukee movement culminated in the dramatic—and sometimes violent—1967 open housing campaign. A white Catholic priest, James Groppi, led the NAACP Youth Council and Commandos in a militant struggle that lasted for 200 consecutive nights and provoked the ire of thousands of white residents. After working-class mobs attacked demonstrators, some called Milwaukee “the Selma of the North.” Others believed the housing campaign represented the last stand for a nonviolent, interracial, church-based movement.

Patrick Jones tells a powerful and dramatic story that is important for its insights into civil rights history: the debate over nonviolence and armed self-defense, the meaning of Black Power, the relationship between local and national movements, and the dynamic between southern and northern activism. Jones offers a valuable contribution to movement history in the urban North that also adds a vital piece to the national story.

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Blurbs:

Think you know the full story of the civil rights era? Patrick Jones's masterful study of the movement in Milwaukee will make you think again. Meticulously researched and elegantly written, The Selma of the North provides a devastating rebuttal of many of the conventional narratives of the civil rights movement. Here a vibrant nonviolent movement in the de-industrializing Midwest grows into a Black Power movement led by urban youth and a white Catholic priest who use confrontational direct action to lay bare the fissures of racial inequality in the 'liberal' North.
--Jeanne Theoharis, Brooklyn College, editor of Freedom North and Groundwork

A well-researched, well-written, and important history. Based on a rich array of sources, this book enhances our understanding of civil rights activism in the postwar urban North and establishes a useful foundation for the comparison of similar developments elsewhere in the country.
--Joe William Trotter, Jr., Carnegie Mellon University, author of Black Milwaukee

This book fills a serious gap in the literature of the civil rights revolution, joining studies on other cities in laying the groundwork on race and civil rights in the postwar urban North. Jones tells a good story, capturing events that might otherwise be lost to history.
--Arnold R. Hirsch, University of New Orleans, author of Making the Second Ghetto

The Selma of the North is an insightful and invigorating addition to the growing literature on black freedom struggles outside of the South. Jones's important and informative account writes Milwaukee back into the narrative of the civil rights-Black Power era and in the process expands our understanding of postwar America.
--Peniel E. Joseph, Brandeis University, author of Waiting Till the Midnight Hour

The Selma of the North is a riveting new story of the civil rights movement in America, a tale on par with Selma, Birmingham, and Montgomery in its power and importance. Jones's magisterial research and magnetic prose illuminate the untold story of the battle for the urban north in the 1960s, a battle that shows how race has always been the Achilles heel of white progressives. This story transcends easy dichotomies of black and white, North and South, radical and reformist. How did a group called 'the Commandos' define nonviolence? How did a white Catholic priest become a 'Black Power' leader? If this is not a saga for the age of Obama, I don't know what is.
--Timothy B. Tyson, Duke University, author of Radio Free Dixie and Blood Done Sign My Name

Thursday, September 20, 2007

Classic Political Ad: Daisy Girl (1964)

The NYTimes has called Lyndon Johnson's infamous 1964 "Daisy Girl" ad "...probably the most controversial TV commercial of all time." In it, Johnson's people deftly exploited Cold War fears of nuclear annihilation and the view that his rival, Arizona Senator Barry Goldwater, had a screw or two loose to help their candidate cruise to one of the largest landslides in U.S. history. At the time, LBJ told the Texas Governor, "I just shudder to think what would happen if Goldwater won it. He's a man that's had two nervous breakdowns. He's not a stable fellow at all."

Goldwater reacted to the ad by stating, "The homes of America are horrified and the intelligence of Americans is insulted by weird television advertising by which this administration threatens the end of the world unless all-wise Lyndon is given the nation for his very own." The head of the ad firm that did the spot justified it with: "Rules are what the artist breaks; the memorable never emerged from a formula." Of course, one of the ironies of the '64 election (anjd the Daisy Girl ad) is that Johnson campaigned as the peace candidate, yet he took us deeply into the quagmire of all quagmires, Vietnam. Regardless, the ad is a lesson in the powerful ways that politicians exploit fear for their own advantage. In that respect, it speaks loudly to our own time...

Recently, Conelrad, a really cool website dedicated to all things creepy and fascinating in the atomic post-WWII period of American history, has put together a comprehensive history of the Daisy Girl ad, including interviews, documents, reactions, etc. It is a great resource, a fascinating window into 60s-era politics and the nexus of Cold War paranoia and pop culture.

Check it out: Daisy: The Complete History of an Infamous and Iconic Ad

Freedom Road

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"The Selma of the North": Civil Rights Insurgency in Milwaukee

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Thursday, September 20, 2007

Classic Political Ad: Daisy Girl (1964)

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