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...rummaging through the debris in "post-racial" America...
I am a supporter of Obama because I believe he is the right person to lead the country at this time. He offers a rare opportunity for the country and the world to start over, and to do better. It is a deep sadness to me that many of my feminist white women friends cannot see him. Cannot see what he carries in his being. Cannot hear the fresh choices toward Movement he offers. That they can believe that millions of Americans –black, white, yellow, red and brown - choose Obama over Clinton only because he is a man, and black, feels tragic to me.
When I have supported white people, men and women, it was because I thought them the best possible people to do whatever the job required. Nothing else would have occurred to me. If Obama were in any sense mediocre, he would be forgotten by now. He is, in fact, a remarkable human being, not perfect but humanly stunning, like King was and like Mandela is. We look at him, as we looked at them, and are glad to be of our species. He is the change America has been trying desperately and for centuries to hide, ignore, kill. The change America must have if we are to convince the rest of the world that we care about people other than our (white) selves.
It is hard to relate what it feels like to see Mrs. Clinton (I wish she felt self-assured enough to use her own name) referred to as "a woman" while Barack Obama is always referred to as "a black man." One would think she is just any woman, colorless, race-less, past-less, but she is not. She carries all the history of white womanhood in America in her person; it would be a miracle if we, and the world, did not react to this fact. How dishonest it is, to attempt to make her innocent of her racial inheritance.
I can easily imagine Obama sitting down and talking, person to person, with any leader, woman, man, child or common person, in the world, with no baggage of past servitude or race supremacy to mar their talks. I cannot see the same scenario with Mrs. Clinton who would drag into Twenty-First Century American leadership the same image of white privilege and distance from the reality of others' lives that has so marred our country's contacts with the rest of the world.
And yes, I would adore having a woman president of the United States. My choice would be Representative Barbara Lee, who alone voted in Congress five years ago not to make war on Iraq. That to me is leadership, morality, and courage; if she had been white I would have cheered just as hard.
Remember that TV ad? Well, Kool-Aid® got its start right here in Hastings, Nebraska. This internationally known soft-drink mix, now owned by Kraft Foods, actually started out as a liquid concentrate called Fruit Smack.
1950s Kool-Aid ad:
Edwin Perkins was always fascinated by chemistry and enjoyed inventing things. When his family moved to southwest Nebraska at the turn of the century, young Perkins experimented with home-made concoctions in his mother's kitchen. Edwin's father opened up a General Store in Hendley, Nebraska. It was in the store that Edwin became entranced with a new dessert mix introduced by a childhood friend (and future wife) Kitty Shoemaker. The powdered dessert came in six delicious flavors and was called Jell-O®. Edwin convinced his father to carry the dessert line in his store. It was at this same time Edwin sent away for a kit called "How to Become a Manufacturer." During the following years, Perkins graduated from high school, published a weekly newspaper, did job printing, served as postmaster and set up a mail order business called "Perkins Products Co" to market the numerous products he had invented.
Make Friends with Kool-Aid! (w/ Bugs Bunny - 1967)
In 1918, Perkins married his childhood sweetheart, Kitty, and developed a remedy to kick the tobacco habit called "Nix-O-Tine." By 1920, the demand for this and other products was so great, Perkins and his wife moved to Hastings, which had better rail service for shipping purposes. Another product that was proving to be popular was a concentrated drink mix called Fruit Smack. Fruit Smack, like Jell-O®, came in six delicious flavors. The four-ounce bottle made enough for a family to enjoy at an affordable price. However, shipping the bottles proved to be costly and breakage was becoming a problem as well. In 1927, Perkins developed a method of removing the liquid from Fruit Smack so the remaining powder could be re-packaged in envelopes (which Perkins designed and printed) under a new name to be called Kool-Ade. (He later changed the spelling to Kool-Aid.)
Classic Kool-Aid ad (1970s)
The product, which sold for 10¢ a packet, was first sold to wholesale grocery, candy and other suitable markets by mail order in six flavors; strawberry, cherry, lemon-lime, grape, orange and raspberry. In 1929, Kool-Aid® was distributed nation-wide to grocery stores by food brokers. It was a family project to package and ship the popular soft drink mix around the country.
By 1931, the demand for Kool-Aid® was so strong, other items were dropped so Perkins could concentrate solely on Kool-Aid®. He moved the entire production to Chicago for more efficient distribution, to be closer to supplies and to be able to expand even further if necessary.
During the Great Depression, Perkins cut the price in half to just 5¢ a packet, a "luxury" most families could afford. Young entrepreneurs sprung up across the country setting up Kool-Aid® stands. While most of the profits were consumed by the youngsters, it was something most children enjoyed. Perkins introduced off-shoots of Kool-Aid® including pie fillings and ice cream mixes. These products never really took off with the public. During World War II, fruit acid and dextrose rationing prevented any expansion. After the war, the demand for Kool-Aid® was so great that Perkins had to expand the factory and by 1950, 300 production workers produced nearly a million packets of Kool-Aid® each day.
Dane Cook on "Not So Kool-Aid"
In 1953, Perkins announced to his staff that he was selling Kool-Aid® to General Foods. Within a year, the popular Smiling Face Pitcher was introduced in print advertisements. Root Beer and Lemonade flavors were added to the original six flavors in 1955 and pre-sweetened Kool-Aid® was developed in 1964 and redeveloped in 1970. Kraft Foods acquired General Foods and became the new owners of Kool-Aid®. They refined the Kool-Aid® pitcher into Kool-Aid® Man and introduced new Kool-Pumps and Kool Bursts to the market. Kool-Aid® continues to be a popular product with roots in Hastings. It is the official soft drink of Nebraska.
Edwin and Kitty Perkins never forgot their Nebraska ties and returned home often. The Perkins Foundation has been instrumental in many projects in and around Hastings including gifts to Hastings College, Mary Lanning Memorial Hospital, Good Samaritan Retirement Village and the Hastings Museum and Lied Super Screen Theatre. Edwin passed away in 1961 and Kitty followed 16 years later. Both are buried in Hastings.
Jim Jones and the People's Temple, the Most Infamous Kool-Aid Lovers Ever:
The Hastings Museum houses an impressive Kool-Aid® collection as part of the Kool-Aid: Discover the Dream exhibit, including the original Kool-Aid® Man costume worn in the television commercials. Hastings College has another collection on display in the Perkins Library on campus.